Bloomingdale’s

Bloomingdale’s Beauty Fragrance, high end retail project.
Set in a square layout, the Fragrance Hall features individual luxury brand shop-in-shops along the perimeter, with an open shopping environment in the center. “We filled the hall with sought-after brands and spent a lot of time curating our assortment,” Borteck says.

High-tech and high-touch

Adding to customers’ sensory engagement will be plenty of high-tech enhancements combined with high-touch personal experiences. “We challenged ourselves and our brand partner to create state-of-the-art interactive spaces,” Borteck explains.