Beymen

While working at HMKM I helped to develop this amazing project with the team.
With HMKM you know that every design detail is considered; every item of furniture, material choice, texture, colour, lighting feature, floor to ceiling – as seen here in Beymen, Istanbul
The open and transparent façade demonstrates the store’s modernity with a clear and easily readable structure, based on the concept with a ´looking-in / looking-out´ atmosphere. The exterior façade with its media windows, clear visibility into the store, and its distinctive form, makes it an iconic Beymen statement. The Women’s fashion area is accessed from the mall façade and Men’s fashion area is accessed from the exterior façade.
Several iconic elements such as the gold and silver geometrical ceiling elements are a continuation of the Beymen Environmental DNA that originated with Zorlu Flagship, which opened in December 2013. The ceiling elements have been interpreted in a stronger geometrical abstraction for a dynamic contemporary design language. The ceilings geometrically shape and fine tubes of lighting gives the impression of an illuminated rose.